Geofencing is location-based advertising that lets you draw virtual fences—precise shapes on a map—around real-world places that matter to your business.
When people with location-enabled mobile devices are detected inside one of those fences, they’re added to a privacy-safe audience. After they leave the zone, they begin seeing your ads across popular apps, mobile websites, and platforms like YouTube and the Google Display Network—typically for up to 30 days.
In short: you choose the places, we build the fences, and your brand follows nearby, high-intent customers wherever they browse.
Where Do Ads Show
After someone leaves your fence, your ads appear across millions of mobile apps and mobile websites through major programmatic exchanges (OpenRTB)—not just one network.
In-App Display & Video — news, weather, sports, lifestyle, utilities, and ad-supported casual games.
Examples clients recognize:News: CBC News, Global News, CTV News, CityNews
Weather: The Weather Network, AccuWeather
Sports: theScore, Yahoo Sports
Finance/Info: Yahoo Finance, Bloomberg (app availability varies), MSN Money
Lifestyle/Entertainment: Daily Hive, Narcity, People, Billboard, TMZ
Utilities/Tools: Speedtest by Ookla, QR/Doc scanners, PDF viewers, unit converters
Casual Games: Solitaire, Sudoku, 2048-style puzzles, word games (various publishers)
Mobile Web — mobile versions of popular publishers and content sites (news, sports, entertainment, reference, shopping/deals).
Examples clients recognize:News: CBC.ca, GlobalNews.ca, CTVNews.ca, NationalPost.com, TorontoStar.com
Sports: Sportsnet.ca, TSN.ca, Yahoo Sports
Weather: theweathernetwork.com, accuweather.com
Reference/Info: Wikipedia, Dictionary.com, Thesaurus.com
Lifestyle/Entertainment: DailyHive.com, Narcity.com, People.com, Billboard.com, TMZ.com
Shopping/Deals: Flipp.com, Rakuten.ca, RetailMeNot.com
Note: Exact apps/sites vary by exchange, location, and time.
Optional Add-On: Smart TV / CTV
Extend your geofence audience to the household’s Smart TV apps (Roku, Fire TV, Samsung TV, LG, Apple TV, etc.) via programmatic CTV.
Creative: 15s/30s video. KPIs: reach and completed views (CTV is generally non-clickable).
Use case: Excellent for brand lift and credibility; pairs well with your mobile display retargeting.
What is Geofencing?
Target Your Customers
An Example: Flooring Store
Imagine a flooring showroom in Kelowna:
Competitor conquesting: Draw fences around rival flooring stores, big-box home improvement lots, and design districts. Anyone who visits those locations is added to your audience and then sees your brand everywhere they browse for the next 30 days.
Affluent neighborhoods: Create a polygon around a high-income residential area known for renovations. You’re not targeting individuals in their homes; you’re building a permissioned audience of devices observed in that zone so your ads can follow them later while they’re online.
Busy shopping plaza: Fence a high-traffic retail center that attracts homeowners on weekends. This widens the pool with shoppers likely to be in project mode.
Within a few weeks, your campaign is reaching people who have physically demonstrated interest—they’ve been at competitor showrooms, renovation-heavy neighborhoods, or relevant plazas—and your ads keep showing up across apps and sites while flooring is top-of-mind.
Bottom line: Geofencing lets you choose the places that prove intent, build precise virtual fences, and keep your brand in front of those nearby shoppers for up to 30 days after they leave the zone. It’s a practical way to turn local foot-traffic patterns into steady, measurable demand.
Geofencing in Action
Examples of How You Can Find New Customers Using Geofencing (below still needs editing)
Target Competitors
Draw a fence around your top competitors and show your ads to their customers for 60 days to bring them to your store.
Fence a Mall
Target shoppers at the mall, geofence the property, and show your ads to visitors—turning browsing into store visits, calls, and bookings while competitors blend in.
Fence an Event
Target events where your ideal customers gather, geofence the venue, and show your ads to attendees—turning that attention into store visits, calls, and bookings before competitors even react.
Target a Busy Plaza
Fence a high-income shopping plaza, show your ads to visitors—turning premium foot traffic into store visits, calls, and bookings.
Target an Arena
Target games and concerts at the arena, geofence the venue, and show your ads to fans—turning that energy into store visits, calls, and bookings while competitors fade out.
Fence a Neighborhood
Target high-income neighborhoods, geofence the area, and show your ads to residents—turning local awareness into store visits, calls, and bookings.
Our plans start at having 10 fences and go up to 25 fences
